Core Discipline 02
Phonetic Engineering
A name must be spoken before it is typed. We evaluate plosive and fricative balance, vowel density, and linguistic traps across 14 major languages.
The Mechanics of Memorability
Human cognition prefers alternating consonant-vowel (CVCV) structures. Names that violate this require significantly higher marketing spend to force into public memory.
Plosive Force
Consonants like K, P, T, B, D, G require a complete stop of airflow, creating a hard, memorable sound. Brands like Kodak or Google rely heavily on plosives.
/k/
/p/
/t/